Privacy policy
1. INTRODUCTION
KROME HAIR LLC ("KROME HAIR", "we", "us", or "our") operates the website kromehair.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or make a purchase from us.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Site.
2. INFORMATION WE COLLECT
We collect the following categories of personal information:
a) Information you provide directly
When you place an order or create an account, we collect: your first and last name, email address, shipping address, billing information, and optionally your phone number (used for shipping notifications and, if you opt in, SMS marketing communications).
b) Information collected automatically
When you visit our Site, we automatically collect certain information about your device and browsing behavior, including: IP address, browser type, pages visited, time spent on pages, referring URLs, and device identifiers. This information is collected through cookies and similar tracking technologies.
c) Information from third-party services
We may receive information about you from third-party platforms such as Meta (Facebook/Instagram), Google, and TikTok if you interact with our advertisements on those platforms.
3. HOW WE USE YOUR INFORMATION
We use the personal information we collect to:
- Process and fulfill your orders, including sending order confirmations and shipping notifications
- Communicate with you about your purchases and respond to your inquiries
- Send you marketing emails and SMS messages if you have opted in to receive them
- Personalize your shopping experience
- Improve our website, products, and services
- Detect and prevent fraud and abuse
- Comply with our legal obligations
- Measure the effectiveness of our advertising campaigns
4. SHARING YOUR INFORMATION
We do not sell your personal information. We may share your information with the following categories of third parties:
a) Service providers
We share your information with companies that help us operate our business, including:
- Shopify Inc.: our e-commerce platform provider, which processes payments, manages our store infrastructure, and handles order fulfillment workflows. Shopify's privacy policy is available at https://www.shopify.com/legal/privacy.
- Shipping carriers: to deliver your orders.
- Email and SMS marketing platforms: including Shopify Email and potentially Klaviyo, to send you communications you have opted into.
b) Advertising and analytics partners
We use tracking technologies that share data with the following advertising and analytics platforms:
- Meta Pixel (Facebook/Instagram): to measure ad performance and show you relevant ads on Meta platforms.
- Google Analytics and Google Tag Manager: to analyze how visitors use our Site and to measure ad performance.
- TikTok Pixel: to measure ad performance and show you relevant ads on TikTok.
These platforms may use the data they receive to show you targeted advertisements across the web. You can opt out of this sharing through our cookie consent banner.
c) Legal requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
5. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to collect information about your browsing activity on our Site. Cookies are small data files stored on your device.
We use the following types of cookies:
- Strictly necessary cookies: required for the Site to function (e.g., shopping cart, checkout).
- Analytics cookies: help us understand how visitors interact with our Site (Google Analytics).
- Advertising cookies: used to deliver relevant ads and measure campaign performance (Meta Pixel, TikTok Pixel).
You can manage your cookie preferences through our cookie consent banner, which appears when you first visit our Site. You may also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site.
6. YOUR RIGHTS UNDER THE CCPA (CALIFORNIA RESIDENTS)
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, and the purposes for which we use it.
- Right to Delete: You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions.
- Right to Opt Out of Sale or Sharing: We do not sell your personal information. However, we do share certain data with advertising partners (Meta, Google, TikTok) for targeted advertising purposes, which may be considered "sharing" under the CCPA. You can opt out of this sharing through our cookie consent banner or by contacting us at hello@kromehair.com.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your rights, please contact us at hello@kromehair.com. We will respond to verified requests within 45 days.
7. EMAIL AND SMS MARKETING
Email marketing: If you opt in to receive marketing emails at checkout or through our website, we will send you promotional communications about our products and offers. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email.
SMS marketing: If you opt in to receive SMS messages at checkout, we may send you order updates and marketing messages. Message and data rates may apply. You can opt out at any time by replying STOP to any SMS message we send you.
8. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for 7 years for tax and accounting purposes.
9. DATA SECURITY
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our Site is hosted on Shopify, which maintains industry-standard security practices including SSL encryption for all data transmitted through our checkout.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
10. THIRD-PARTY LINKS
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.
11. CHILDREN'S PRIVACY
Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us at hello@kromehair.com and we will take steps to delete such information.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page. Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.
13. CONTACT US
If you have any questions about this Privacy Policy or our data practices, please contact us:
KROME HAIR LLC
8 The Green, STE R, Dover, DE 19901, USA
Phone: +1 209-457-1573
Email: hello@kromehair.com